I help organizations create enterprise value by aligning strategy, leadership, culture, reputation, and stakeholder experience. Working at the intersection of business strategy and corporate identity, my work focuses on helping organizations define who they are, what they stand for, and how they create distinction in increasingly competitive and complex markets. I can partner with you to create a brand identity for your company or product that means so much to your customers that they will choose your brand above all others. The result of our work together will be a competitive advantage that can help you build customer loyalty, drive recommendations, and increase value. This is The Significance Difference®.
My corporate identity development services include a comprehensive approach to help identify gaps and opportunities, a distinguishing brand identity strategy, an implementation plan, and content. I also offer a suite of proprietary market research solutions that will help you achieve The Significance Difference® with greater confidence.
I have over 35 years of brand-building experience with companies from start-ups to Fortune 50-sized firms. So whether you’re seeking an objective market assessment of your brand, a brand strategist to help position your company for greater success, or a language strategist and writer to help develop your corporate voice, narrative, messaging, and content, I can develop a custom approach to meet your objectives quickly, efficiently, and effectively.
Purpose (Vision, Mission), Persona (Archetype), and Perspective (Positioning, Value Proposition) & Brand Strategy Blueprinting
A multi-dimensional quantitative survey method that benchmarks the current company image in its market and illuminates opportunities for ideal future performance against competitors.
Offered in 4 versions:
By using my suite of proprietary diagnostics, and expertise in archetypal identity strategy, I can transform data into a strategic blueprint for how your company can deliver on its business strategy in a way that is not only different, but also considered ideal by your stakeholders. When your brand is viewed as the ideal, your stakeholders will think of your brand first, choose it first, speak well about it, and recommend it to others. This is called achieving The Significance Difference®.
Offered as part of a CIPI® 360, the Asymmetric Information Dynamic Ratio® or AID Ratio® is a market-research based formula that determines the consistency of the corporate image between internal and external stakeholders and is a measure of how well the corporate identity has been implemented. It is used to build and improve the strategic alignment of corporate (brand) identities for my clients.
A qualitative methodology used for conducting business and market research surveys; ideal for elucidating unmet needs and subconscious drivers of brand choice.
An AI- and neurolinguistic analysis of a company's current corporate voice in a competitive context to reveal opportunities to compete better with what the company says and how it says it.
The Significance Difference, Corporate Image Perceptual Index, CIPI, Asymmetric Information Dynamic Ratio, AID Ratio, and EMOTYPE, and their methodologies are all registered trademarks of Camille DeSantis. All Rights Reserved.