corporate BRAND IDENTITY DEVELOPMENT

Archetype, Positioning, Value Proposition

A multi-dimensional quantitative survey method that benchmarks the current company image in its market and illuminates opportunities for ideal future performance against competitors.

Offered in 4 versions:

• CIPI® EB Employer brand analysis
• CIPI® Selects: Topline performance tracker
• CIPI® Premier: Competitively framed gap analysis
• CIPI® 360: Internal and external stakeholder-focused diagnostic analysis

By using my suite of proprietary diagnostics, and expertise in archetypal identity strategy, I can transform data into a strategic blueprint for how your company can deliver on its business strategy in a way that is not only different, but also considered ideal by your stakeholders. When your brand is viewed as the ideal, your stakeholders will think of your brand first, choose it first, speak well about it, and recommend it to others. This is called achieving The Significance Difference®. 

Offered as part of a CIPI® 360, the Asymmetric Information Dynamic Ratio® or AID Ratio® is a market-research based formula that determines the consistency of the corporate image between internal and external stakeholders and is a measure of how well the corporate identity has been implemented. It is used to build and improve the strategic alignment of corporate (brand) identities for my clients.

A qualitative methodology used for conducting business and market research surveys; ideal for elucidating unmet needs and subconscious drivers of brand choice.